Trade writing for UK taxi and private hire operators. Booking systems, licensing, PSVAR, dispatch integration, local SEO. Written by people who ran the desk before they built the site.
A decoder for the London fare structure. TfL Tariff 1, 2, and 3, how the meter compares to a private hire quote, and how airport fixed fares to Heathrow and Gatwick really work.
A plain-English explainer of what a modern taxi dispatch system actually does, plus the five points in the booking journey where a bad setup quietly loses you jobs every week.
A plain-English guide to the UK private hire licence system. The five licence types you actually need, real costs, realistic timelines, and the common mistakes that send applications back to the bottom of the pile.
An honest look at the taxi booking software market in 2026. Who should buy standalone software, who should just use a website form, and what each tier actually costs per month. With a price band table and no vendor shilling.
A side-by-side look at the four dispatch platforms UK taxi firms actually run. Pricing bands, driver app quality, integration difficulty, and which platform suits which firm size, from a website-integrator point of view.
A plain-English comparison of the three paths a UK taxi firm can take for online bookings. Build bespoke, buy a vendor product, or embed a widget into your own site. Costs, effort, and what most sub-40 vehicle firms should actually do.
A plain-English look under the bonnet of a taxi fare calculator. What the software actually does, why quotes and meter readings must line up, and how to build one that holds up on a Friday night.
A plain-English buyer’s guide to taxi website design in 2026. What a proper site includes, what it should cost, and how to tell if the designer actually understands taxi work.
Most of the bugs on taxi websites happen where the booking form meets the dispatch system. Here’s what to watch for and how to avoid them. If your website takes a booking and your dispatch system doesn’t receive it, you haven’t taken a booking — you’ve taken a complaint. Every firm we’ve worked with has…
There are only three things that matter for taxi SEO, and most firms are spending money on the wrong ones. If you’ve ever had an SEO agency pitch you 50 hours a month of “technical optimisation”, here’s the truth: for a local taxi firm, three things determine whether you rank — and two of them…
If your booking flow takes more than three taps on a phone, you’re losing riders to the competitor whose flow takes two. Most taxi-firm websites were designed for desktops. That was a defensible choice in 2011. In 2026, 92% of taxi bookings that start on a website start on a phone — usually a phone…
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