Case study · 56 vehicles · Taxi Booker

Capital Black Cabs: a chauffeur-grade build for a 56-car fleet.

How a large London operator moved account clients and hourly hire online with a Taxi Booker integration and a site that reads premium.

Representative build · 56 vehicles · Taxi Booker

The firm

Capital Black Cabs is a London chauffeur-grade operator running roughly 56 vehicles on Taxi Booker. A firm at this size lives and dies on the phone: peak-time call volume, account clients, and a booking site that has to earn its place next to the console.

The problem

  • Account clients and hourly hire managed by email and spreadsheet.
  • A site that did not read premium enough for the corporate work.
  • No online path for hourly and as-directed bookings.

What we built

  • A Taxi Booker integration for online booking across the fleet.
  • An account-client area for corporate and repeat hourly hire.
  • A quiet, premium design that suits the executive end of the market.

What changes

  • Corporate clients book and manage online instead of by email.
  • Hourly and as-directed work has a proper online route.
  • The brand reads premium enough to hold executive accounts.

Timeline and stack

Live in 14 to 21 days from signed brief. Built on WordPress, wired to Taxi Booker, WCAG 2.2 AA on every template, and the operator owns the domain, the code, and the content.

Representative example. Figures describe the kind of change a firm of this size and setup typically sees after the rebuild, not a single audited client result.

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