Brighton Yellow Cabs: a rebrand that kept the equity, changed the front door.

Representative build · 42 vehicles · CabTreasure

The firm

Brighton Yellow Cabs is a Brighton operator running roughly 42 vehicles on CabTreasure. A firm at this size lives and dies on the phone: peak-time call volume, account clients, and a booking site that has to earn its place next to the console.

The problem

• An ageing site the firm had outgrown, but years of search equity to protect.
• A rebrand that risked losing rankings if the URLs changed.
• A booking form that emailed the office instead of reaching CabTreasure.

What we built

• A full rebrand and rebuild on the same URLs, migrated with redirects mapped one to one.
• A booking widget wired to CabTreasure so jobs hit the console.
• A refreshed brand that still reads as the firm locals know.

What changes

• The rebrand launches without dropping the rankings the firm earned.
• Web bookings reach dispatch instead of an inbox.
• The brand looks current without alienating regulars.

Timeline and stack

Live in 14 to 21 days from signed brief. Built on WordPress, wired to CabTreasure, WCAG 2.2 AA on every template, and the operator owns the domain, the code, and the content.

Representative example. Figures describe the kind of change a firm of this size and setup typically sees after the rebuild, not a single audited client result.